Hi, I’m Swerve™ the illustrator a 20 year old, British freelance designer living in a world where design is not an option; i just have to do you it. I started designing from the age of 14 Ever since then, I've been constantly striving to improve my skills. I've had 5 years to learn from mistakes and build from them. Two of those years I spent designing professionally for Start-up brands. In my line of work, i find it crucial for all brands to communicate effectively with its audience; Although their audience may be from different countries, we all speak the language of design and its my job to make sure my clients understand their audience and their audience understands their brand. A great Logo should be able to tell the same story no matter how the viewer perceives it. I don’t know everything about design but i know its important to Understanding how a great design works and having the ability to show others the importance of a well thought out, beautiful design.
An illustration could range from; a character design all the way to a massive poster design. Its more a form of conceptual art that’s created to quickly catch the eye of your target demographic. An amazing illustration is able to portray many messages or portray one strong statement.
Branding combines marketing strategy with intuitive creativity.The mystery ingredient for the creation of compelling brand communications relies on developing a ‘personality’ that the target audience emotively connects with.
Animation is an extremely effective way to visually communicate with your audience as it communicates your message through motion, A great animation should be able to help the viewer to encapsulate and understand your message in a short space of time.